Change hits the fan ...

EDA: A New World Order

by Peggy Aycinena

EDA is changing, make no mistake. Just as a New World Order emerged in the 1990's after the collapse of the Soviet Union, a similarly seismic re-ordering of the EDA world is taking place today.

The fall of the Berlin Wall in 1989 was the most notable sign of the end of the Old Order in the Global Politik. The fall of Cadence CEO Mike Fister et al in 2008 was the most notable sign of the end of the Old Order in EDA.

With the end of the Soviet empire, the U.S. emerged as the lone superpower in the world. With the collapse of the Cadence empire, Synopsys now emerges as the lone superpower in the EDA.

The recent announcement that Cadence is bringing the most famous name in EDA journalism, Richard Goering, into its marketing organization only confirms the reality. Cadence makes huge news by hiring a respected voice. Synopsys makes huge news by ... growing huger.

Synopsys now stands alone. Witness the company's market share, stock valuation, strength, confidence, and pervasiveness of messaging. There is indeed a New World Order in EDA.

What will be the outcome? If you're a citizen, or a customer, of the EDA Nation, it will fall to you to decide.

April 6, 2009


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